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Hospitality & Retail Design

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Capabilities

We are a unique, hybrid design team.

We do important things for you that most design firms politely decline. We take a blank piece of paper and give you back an awesome, built space. Soup to nuts: concept ideation, programming, space planning, architectural design and development, furniture, environmental graphics and décor, inside and out.

We design it all. We make it all. And we install it all, too.

We are mad hatters, globe trotters, dreamers, noodlers, tinkerers. Our savvy creative team thinks it up; whip-smart technical geniuses craft it into shape. Then our puzzle-makers take over; practiced craftsmen build it; and skilled artisans make and put it up.

+ Branded Environments
+ Architectural Design
+ Food Service Design
+ Environmental Graphic Design
+ Storefront & Exterior Design
+ Space Planning & Programming
+ Design Development
+ LEED/Sustainable Sourcing
+ Fixture Design & Fabrication
+ Furniture Design, Procurement & Custom Fabrication
+ Lighting Design
+ Specialty Décor & Signage Design and Fabrication
+ Engineering & Prototyping
+ Project Management & Installation

Capabilities





DLE-branded-environments

Branded Environments

Research

• Brand Discovery
• Community & Target Audience Research

Visual Positioning & Inspiration

• Mood and Image Boards
• Conceptual Discovery & ExperienceEssence
• Environmental & Interior DesignConcept

Brand Identity Design

• Naming
• Language & Verbiage
• Logo and Identity Design






DLE-architectural-design

Architectural Design

Soffits & Architectural Elements Design

• Conceptual Interior Design
• Interior Views & Artist Renderings
• 3D Massing Model

Lighting Design

• Conceptual Store Lighting Design

Materials & Finish

• Interior & Equipment Finishes
• Color and Material Palette






DLE-food-service-design

Food Service Design

Interior Design

• Kitchen & Back of House Flow
• Conceptual Positioning
• Interior Design
• Interior Views & Artist Renderings
• 3D Massing Model

Lighting Design
Materials & Finish

• Interior & Equipment Finishes
• Color and Material Palette






DLE-environmental-graphics

Environmental Graphic Design

Conceptual Décor & Graphics Design

• Brand Messaging Approach & Language
• Mood & Image Boards of Décor Look & Feel
• Conceptual Style/Décor Graphic Intent

Style Guide Development

• Overview of Interior Décor & Graphics Design Intent
• Style/Décor Graphics
• Renderings

Décor & Signage Package
Department and Category Signs and Wayfinding Signs






DLE-storefront

Storefront & Exterior Design

Exterior Design

• Conceptual Design
• 3D Massing Model
• Design Development Drawings
• Finish & Materials Selection






DLE-space-planning

Space Planning

Site Concept Design Diagrams

• Conceptual Store Layout & Experiential Diagram
• Preliminary Fixture and Display Concepts

Bubble & Flow Diagrams

• Bubble Diagram Options
• Refined Selected Store Layout Sketches
• Final Hand Drawn Fixture Layout

Space Planning & Fixture Layout

• CAD Fixture Layout
• Detail Department Layout
• Including back of the house and offices

Equipment Plan & Specifications

• Preliminary Equipment Specification
• CAD Final Equipment Plan
• Final Equipment Specification Schedule






DLE-design-development

Design Development

Working Drawings (AutoCAD)
RCP/Lighting Plan & Specifications
Written Finish Specifications
Project Management






DLE-leed-sourcing

LEED/Sustainable Sourcing






DLE-fixture-design

Fixture Design & Fabrication

Fixture Selections

• Conceptual Merchandising Ideas
• Preliminary Fixture Selection
• Final Fixture Selection and Specification

Custom Millwork Design

• Conceptual Millwork Ideas
• Custom Millwork Vignettes and Renderings
• Final Millwork Shop Drawings for fabrication

Custom Millwork & Fixture Fabrication
Conceptual Visual Merchandising Design

• Fixture Vignettes and Renderings






DLE-furniture-design

Furniture Design, Procurement & Custom Fabrication

Furniture Layout

• Preliminary Seating/Restaurant Venue Layout and Flow
• Furniture Layout 3D Modeling and Renderings

Furniture Selection and Specification

• Furniture Preliminary Selection and Budgeting
• Final Furniture Selection and Specification

Custom Furniture Design and Fabrication

• Preliminary Custom Furniture Design
• Custom Furniture Renderings
• Custom Furniture Detailing
• Custom Furniture Fabrication







Lighting Design

Conceptual Lighting Design
Lighting Specification

• RCP/Lighting Plan

Custom Lighting Fabrication







Specialty Décor & Signage Design and Fabrication

Fabrication

• CNC Routing Services
• Metal Fabrication
• Direct-to-Substrate Printing
• Wood & Plastics Fabrication, including CNC Millwork
• Scenic & Artistic Painting Services






DLE-prototyping

Engineering & Prototyping

Engineering

• Concept to Reality Detailing
• Budget Evaluation & Value-Engineering
• Manufacturing Detail Drawings

Prototyping

• Custom Fabrication
• Prototype Engineering

Fabrication

• Materials Sourcing
• Millwork & Painting
• CNC Routing Services
• Metal Fabrication
• Packaging & Shipping
• Specialty Fixture Fabrication
• Metal Fabrication, including CNC






DLE-installation

Project Management & Installation

Project Management & Site Supervision
Installation

• Project Management & Site Supervision
• Millwork Installation
• Wall Graphic Installation
• Signage, Menus, & Wayfinding Installation
• Mural & Wall Covering Installation