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DLE President Deborah English was invited to speak by the Los Angeles Chapter of the Industrial Designers Society of America (IDSA-LA) in a special lecture series on leadership in design. She shared emerging retail food trends and gave insight on how she and her company design to engage retail consumer experiences. DL English focuses on research-based design and is known for discovering design solutions that are intuitive and authentic. She discussed some ways in which DLE uses its expertise in niche market design to create locally-tailored community stores.